Cross-Platform Content Strategy Guide
Cross-Platform Content Strategy Guide
In today's fast online world, using your content on different sites helps reach more viewers.
A good plan makes sure your content fits each site while saving time. This guide shows what each site needs, how to fix content, work steps, tracking numbers, and real results.
What Each Site Needs
Know how each site works to make content that brings results.
TikTok
Viewers: Young groups who follow trends
Videos: Tall videos (15 seconds to 10 minutes)
What Works: Current sounds, tags, and tasks
Note: Make quick, eye-catching videos that ask viewers to "Follow for more!"
Viewers: Mix of young and work groups
Types:
Reels: Short tall videos (15-90 seconds)
Posts: Square or tall pictures/videos
Stories: Quick content, 15 seconds each
What Works: Good-looking posts with clear words and right tags
Note: Use Reels to find viewers, Stories to talk with followers YouTube
Viewers: All types, from casual to topic fans
Types:
Shorts: Tall videos (up to 60 seconds)
Main Videos: Wide videos (3-15+ minutes)
What Works: Clear pictures, good titles, and covers
Note: Turn TikTok and Reels into YouTube Shorts
Viewers: Older groups, family and group focus
Types:
Posts: Wide or tall videos, pictures, and words
Stories: Like Instagram
What Works: Real content people want to share
Note: Use Groups to reach specific viewers
Viewers: Work people and companies
Types:
Words, teaching posts, and work videos
What Works: Teaching and helpful content
Note: Post during work days
Fixing Content for Sites
Change content to fit each site for more views.
Fix Size and Length
Facts: Each site likes different video sizes
How To:
Make tall videos (9:16) for TikTok, Reels, Shorts
Use wide (16:9) for long YouTube videos
Note: Film in high quality and cut to fit
Fix Words
TikTok: Fun, trend words with tags
Instagram: Use marks and asks for comments
YouTube: Words that show up in search
Note: Use ChatGPT to write different styles
Use Again and Grow
Turn long YouTube videos into short clips
Make short TikToks into full guides
Note: Use Pictory to pull out good parts
Watch Trends
Check current sounds, tags, and tasks on each site
Note: Make trends fit your topic
Match Your Viewers
Facts: Different sites have different viewers
How To:
Use fun and trends on TikTok
Make clean, work looks for Instagram and LinkedIn
Note: Study site numbers to know your viewers
Quick Work Steps
Tools help post content on many sites fast.
Time Tools
Hootsuite and Buffer: Set posts for many sites at good times
Note: Use site numbers to find best post times
Content Tools
Keep your files in Trello or Notion
Note: Save patterns for regular tasks
AI Video Tools
Make It Quick: Makes videos for different sites
Descript: Adds words and fixes sound
Note: Use AI to make many videos fast
Tag Help
Use Flick or Hashtagify to find good tags
Note: Mix current and topic tags
Number Tools
Google Analytics: Sees traffic from social sites
Sprout Social: Shows all site numbers together
Note: Get weekly reports to fix plans
Number Watching
Check numbers to know what works.
Watch Site Numbers
TikTok: See watch time, likes, shares
Instagram: Check reach, saves, comments
YouTube: Look at watch time, clicks, views
Note: Study your best content often
Check Viewer Types
Use each site's numbers to know who watches
Note: Make content your main viewers like
Try Different Things
Test different titles, words, and types
Note: Use AI tools to test faster
Set Clear Goals
Pick what you want (more followers, comments) for each site
Note: Check monthly to fix plans
Learn From All Sites
See how same content works on different sites
Note: Put more work into sites that bring results
Real Examples
Small Store: Growth Through Reuse
Method: A bakery turned YouTube guides into TikTok Reels
Results: Grew TikTok 150% and sales rose 30%
Lesson: Using content again saves time and reaches more people
Creator: Many Site Success
Method: A fitness teacher fixed tips for Instagram, TikTok, and YouTube
Results: Got 2M views across sites in one month
Lesson: Fixing content for each site brings more views
Brand: Quick Work Success
Method: A tech company used Make It Quick and Hootsuite to run content
Results: Cut work time half, doubled reach
Lesson: Quick tools help grow without losing quality
Using your content on many sites helps you grow on social media.
By fixing content for each site, using quick tools, and watching numbers, you can reach more people without more work. Start these steps now to make your content work better on all sites.